Broadcast excerpt·MON, 31 AUG 2026 · 02:36:29–02:37:59 SAST
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Announcement by Lego this past week that Lego is avoiding AI in its design process versus all their rivals like Mattel and Hasbro in the toy industry who are embracing AI in the design process. Lego made an announcement. Now they've just had a surge in revenue of 21% for the first half of this year. And in that announcement of their
Their revenue growth, they spoke about how they are going to use AI in the future and what they're going to use it for and what they're not going to use it for. And I thought this was really, really interesting, and it's why it got me thinking about this imagination thing. So they believe that algorithms can't form the emotional or tactile connection with children that human designers can achieve. And in this past one,
Human designers at AI have launched over 330 new sets of Lego and how they will use AI. They will permit AI strictly for administrative background tasks to save time for their human creators, but not for product development. And I thought that that said a lot about understanding the creative process, the human creative process.
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