Broadcast excerpt·WED, 02 SEPT 2026 · 14:37:19–14:40:04 SAST
A short excerpt captured live from 702. Watermarked for fair-dealing attribution, free to share.
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His thoughts on this quite a bit. He's also an advocate for the rights of creatives, and they are joining us this afternoon. Colin, you made mention a little earlier about big tech being held accountable and the responsibility that is attached to them. However, in South Africa, we've recently had an incident with an artist who is understood to be using AI music from his back room, it seems. And I've been wondering what's the responsibility when it comes
To him or any other artist who's sitting at home on their computer, on their laptop, they make this amazing music that everyone loves. Are they completely absolved, or is there an element or some responsibility when it comes to them as well? I'm actually glad, Humus, that incident happened because it has allowed us as South Africans to start to have this very same conversation we're having today, which is a very important conversation. We cannot just
Brush it under the carpet, it's really critical for us to examine who bears the responsibility and the onus to ensure that copyright-protected works and intellectual property of creatives is respected and they are compensated appropriately. So, in this case, yes, that artist is definitely, he's got the responsibility to ensure.
That he discloses who are those artists, other artists that he adapted his music from, and also the platform that actually distributes his works. They also have a responsibility to ensure that they have systems in place that are able to detect which music is AI-produced music and then also in this equation.
We shouldn't forget that government also bears a huge responsibility to ensure that the legal framework does protect intellectual property of rights holders. Because if we don't have a legal framework that protects IP, then South Africa will not be seen as an attractive investment destination for creative works. If I'm sitting in Hollywood and
I want to produce a film in South Africa, and I see that South Africa has weak intellectual property laws. I will not come to South Africa because whatever I'll produce in South Africa, I know it will not be sufficiently protected, and my works can be susceptible to piracy and all other forms of illegal usage. So it's very important that we have strong IP laws, and it's proven all over the world.
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