702

I know when you become any kind of executive, you can find yourself in any industry, but there are some people who are intentional about gravitating towards a specific industry. Yeah, so I mean, I wanted to start off just taking two steps back because when I got the invitation to come and sit with you, I was so excited because the show is titled The Upside of Failure. And this really is exactly how Virgin Atlantic started 42 years ago. It was the failure of an airline who canceled Richard Frank.

And his seat to the British Virgin Islands. He was stuck and proceeded to put a little sign together: $39 for a seat on a charter to BVI. Do you want to hop on board? He booked the charter and immediately started to think about how we can do flying better. Why do we have to be subjected to these airlines who put us through these trauma or traumatic experiences? And so, when I got the invitation, I just felt so excited because I thought this is really just.