From a Pretoria container to London, and now Nashville: how Platō Coffee turned friendly baristas..

We parted with a local there, um, and it's like almost in a sense, it's like, what do you really have to lose? Like, if it like if it doesn't work, it's obviously a certain amount, and it's almost in your head, it's like we're okay to lose that, right? But the upside is much bigger than the downside. And for us, we said, Okay, because like London, I think it's once again, it we got the right partner, and I think that's the biggest.

One of the biggest reasons we said, okay, yes, let's do it because he's also South African, he's been there for 20 years. So we felt that he can take over the call it the Plato DNA to the UK. And the same what we're going to do in Nashville, actually also South African. So it's like we want to take the call it South African flavor to the world. And I read the other day somebody saying that it's like South Africa's best exports. It's not a product.

Our people and say, yo, that's our approach, and that's why we're doing it. It's actually interesting that you say that because I got a coffee yesterday in London, and when he handed it to me, you know, they write your name on it, and he handed it to me. I mean, he wasn't even smiling or anything. And I was thinking, would it cost you anything? You know, just smile at me. And I totally get that. But are tastes different in London to South Africans? I think, yo, that's a good question. So, what we've seen is that like London.

Market, they prefer a bit stronger coffee. So because we've got like signature drinks, where there was a bit of a like educational thing we had to do around like South Africa's flat, white is a bit more milky than London. But we do have Aristotle, which is closer to call it the UK palette. Yeah, so you don't want to completely dilute what Plato is, but you also have to educate people.