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Thursday, 24 September 2026

A Heritage Day business special examined how South African identity becomes commercial value, from cultural industries and the Madiba shirt to Volkswagen and the Springboks.

Listen · 1:28 · AI-read recap
  1. 18:21

    Brand Africa chairperson Tebe Ikalafeng said South Africa’s creative and cultural industries are worth about R300 billion and employ roughly 1.5 million people, requiring stronger intellectual-property protection.

  2. 18:33

    Madiba shirt designer Nabil Damase warned that international brands copy African designs without adequately rewarding local creatives, urging government departments to help patent designs before global release.

  3. 18:48

    Volkswagen South Africa marked 75 years of local production, with its operations and supplier network directly or indirectly benefiting about 50,000 people while anchoring the Eastern Cape economy.

  4. 18:55

    Saru chief executive Rian Oberholzer said the Springboks’ business has grown to roughly R2.2 billion, while successful test matches generate more than R500 million for host cities.

  5. 18:57

    Saru is reviewing Springbok ticket pricing, particularly middle categories B and C, after the most expensive and cheapest tickets sold out first; the aim is wider access without undermining income.