RC 260924SAfm
Thursday, 24 September 2026
A Heritage Day business special examined how South African identity becomes commercial value, from cultural industries and the Madiba shirt to Volkswagen and the Springboks.
- 18:21
Brand Africa chairperson Tebe Ikalafeng said South Africa’s creative and cultural industries are worth about R300 billion and employ roughly 1.5 million people, requiring stronger intellectual-property protection.
- 18:33
Madiba shirt designer Nabil Damase warned that international brands copy African designs without adequately rewarding local creatives, urging government departments to help patent designs before global release.
- 18:48
Volkswagen South Africa marked 75 years of local production, with its operations and supplier network directly or indirectly benefiting about 50,000 people while anchoring the Eastern Cape economy.
- 18:55
Saru chief executive Rian Oberholzer said the Springboks’ business has grown to roughly R2.2 billion, while successful test matches generate more than R500 million for host cities.
- 18:57
Saru is reviewing Springbok ticket pricing, particularly middle categories B and C, after the most expensive and cheapest tickets sold out first; the aim is wider access without undermining income.