Friday, 7 August 2026

Nadia Nakai said longevity comes from treating music as a business: build a real brand, stay authentic to it, and use endorsements, merch and collaborations to create multiple income streams.

She said artists must protect themselves with tax and investment structures, open business accounts, pay SARS properly, and avoid signing away rights in bad contracts or rushed deals.

Sibu Mabena laid out a practical starter playbook for creators: register a company, get a business bank account and tax registration, use invoicing software, and hire help only when the numbers allow it.

Lebo Mashile and Tandi McClure said life outside work is essential: yoga, journaling, movement, oceans, cooking, family, therapy and spiritual grounding keep their creativity and wellbeing intact.

The panel argued women should stop being reduced to body counts, hair, babies or men, and instead be asked how they think and how they build spaces with their own genius.